/* Marketing Penguin — design system
   Ink (tuxedo) #0B1622 · Snow #F7FAFC · Ice #DCEBF4 · Beak orange #F2790F
   Doctors vertical accent: clinical teal #0F7E86
   Display: Bricolage Grotesque · Body: Instrument Sans */

:root{
  --ink:#0B1622; --ink-2:#152435; --slate:#33475B; --mute:#5B6E82;
  --snow:#F7FAFC; --ice:#DCEBF4; --ice-2:#EAF3F8; --line:#C9DBE7;
  --beak:#F2790F; --beak-dark:#D8650A; --accent:var(--beak); --accent-dark:var(--beak-dark);
  --teal:#0F7E86; --teal-dark:#0A6169;
  --r:14px; --maxw:1140px;
  --disp:"Bricolage Grotesque",Georgia,serif;
  --body:"Instrument Sans",system-ui,sans-serif;
}
.theme-doctors{ --accent:var(--teal); --accent-dark:var(--teal-dark); }

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
}
body{font-family:var(--body);color:var(--slate);background:var(--snow);line-height:1.65;font-size:17px}
img{max-width:100%;display:block}
a{color:var(--accent-dark)}
a:focus-visible,button:focus-visible{outline:3px solid var(--beak);outline-offset:3px;border-radius:4px}
h1,h2,h3,h4{font-family:var(--disp);color:var(--ink);line-height:1.12;letter-spacing:-.01em;font-weight:700}
h1{font-size:clamp(2.1rem,4.6vw,3.4rem)}
h2{font-size:clamp(1.6rem,3vw,2.25rem)}
h3{font-size:1.25rem}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 22px}

/* eyebrow tick */
.eyebrow{display:inline-flex;align-items:center;gap:.55rem;font-size:.8rem;font-weight:600;
  letter-spacing:.14em;text-transform:uppercase;color:var(--accent-dark);margin-bottom:.9rem}
.eyebrow::before{content:"";width:26px;height:3px;background:var(--accent);border-radius:2px}

/* header */
.topbar{position:sticky;top:0;z-index:50;background:rgba(247,250,252,.92);backdrop-filter:blur(8px);
  border-bottom:1px solid var(--line)}
.topbar .wrap{display:flex;align-items:center;gap:1.6rem;height:70px}
.brand{display:flex;align-items:center;gap:.6rem;text-decoration:none;color:var(--ink);
  font-family:var(--disp);font-weight:700;font-size:1.15rem;letter-spacing:-.01em}
.brand svg{width:34px;height:34px}
.nav{display:flex;gap:1.35rem;margin-left:auto;align-items:center}
.nav a{text-decoration:none;color:var(--slate);font-weight:500;font-size:.95rem;padding:.3rem 0;
  border-bottom:2px solid transparent}
.nav a:hover{color:var(--ink)}
.nav a[aria-current="page"]{color:var(--ink);border-bottom-color:var(--accent)}
.nav .btn{border-bottom:none}
.menu-toggle{display:none;margin-left:auto;background:none;border:1px solid var(--line);
  border-radius:8px;padding:.45rem .7rem;font:inherit;color:var(--ink);cursor:pointer}

/* buttons */
.btn{display:inline-block;text-decoration:none;font-weight:600;border-radius:10px;
  padding:.78rem 1.5rem;font-size:.98rem;transition:transform .15s,box-shadow .15s;border:2px solid transparent}
.btn:hover{transform:translateY(-1px)}
.btn-primary{background:var(--accent);color:#fff;box-shadow:0 6px 18px -8px var(--accent)}
.btn-primary:hover{background:var(--accent-dark)}
.btn-ghost{border-color:var(--ink);color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:#fff}
.btn-wa{background:#1FA855;color:#fff}
.btn-wa:hover{background:#178A45}
.btn-lg{padding:.95rem 1.9rem;font-size:1.05rem}

/* split hero (signature) */
.hero-split{display:grid;grid-template-columns:1fr 1fr;min-height:520px;border-bottom:1px solid var(--line)}
.door{position:relative;display:flex;flex-direction:column;justify-content:flex-end;
  padding:3.2rem clamp(1.4rem,4vw,4rem);text-decoration:none;overflow:hidden;
  transition:filter .25s}
.door:hover{filter:brightness(1.06)}
.door .door-tag{font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;font-weight:600;margin-bottom:.7rem}
.door h2{font-size:clamp(1.7rem,3.2vw,2.6rem);margin-bottom:.7rem}
.door p{margin-bottom:1.4rem;max-width:34ch}
.door .go{font-weight:700;font-size:1.05rem}
.door-biz{background:linear-gradient(165deg,var(--ink) 0%,#12293E 100%);color:#C9DBE7}
.door-biz h2,.door-biz .go{color:#fff}
.door-biz .door-tag{color:var(--beak)}
.door-biz .go{color:var(--beak)}
.door-doc{background:linear-gradient(165deg,var(--ice-2),#CFE7EA)}
.door-doc .door-tag{color:var(--teal)}
.door-doc p{color:var(--slate)}
.door-doc .go{color:var(--teal-dark)}
.door::after{content:"";position:absolute;inset:0;background:var(--doorimg) center/cover no-repeat;
  opacity:.14;pointer-events:none}

/* hero (inner pages) */
.hero{padding:4.2rem 0 3.4rem}
.hero p.lede{font-size:1.18rem;max-width:62ch;margin-top:1rem}
.hero .cta-row{margin-top:1.8rem;display:flex;gap:.9rem;flex-wrap:wrap}
.hero-photo{margin-top:2.6rem;border-radius:var(--r);overflow:hidden;border:1px solid var(--line);
  box-shadow:0 24px 50px -30px rgba(11,22,34,.45)}
.hero-photo img{width:100%;height:min(46vw,440px);object-fit:cover}

/* sections */
.section{padding:4rem 0}
.section-ice{background:var(--ice-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.section-ink{background:var(--ink);color:#B9CCDC}
.section-ink h2,.section-ink h3{color:#fff}
.section-head{max-width:64ch;margin-bottom:2.4rem}
.section-head p{margin-top:.7rem}

.grid{display:grid;gap:1.4rem}
.grid-2{grid-template-columns:repeat(2,1fr)}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-4{grid-template-columns:repeat(4,1fr)}

.card{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:1.7rem;
  display:flex;flex-direction:column;gap:.6rem}
.card h3{display:flex;align-items:center;gap:.6rem}
.card .price{margin-top:auto;padding-top:.9rem;font-weight:700;color:var(--ink)}
.card .price small{display:block;font-weight:400;color:var(--mute);font-size:.82rem}
.card a.cardlink{font-weight:600;text-decoration:none}
.card a.cardlink:hover{text-decoration:underline}
.card-ice{background:var(--ice-2)}
.icon{width:38px;height:38px;flex:none;border-radius:9px;background:var(--ice);display:grid;place-items:center;
  color:var(--accent-dark);font-size:1.1rem}

/* stats */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1.2rem;text-align:left}
.stat b{font-family:var(--disp);font-size:2.1rem;color:var(--accent);display:block;line-height:1.1}
.section-ink .stat b{color:var(--beak)}
.stat span{font-size:.92rem}

/* case studies */
.case{display:grid;grid-template-columns:1.1fr .9fr;gap:2.2rem;align-items:center;
  padding:2.4rem 0;border-top:1px solid var(--line)}
.case:first-of-type{border-top:none}
.case img{border-radius:var(--r);border:1px solid var(--line);height:290px;width:100%;object-fit:cover}
.case .result{font-family:var(--disp);font-size:1.5rem;color:var(--ink);margin:.7rem 0}
.case .result mark{background:none;color:var(--accent-dark)}
.case ul{margin:.6rem 0 .9rem 1.15rem}

/* process steps */
.steps{counter-reset:step;display:grid;grid-template-columns:repeat(4,1fr);gap:1.3rem}
.step{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:1.4rem}
.step::before{counter-increment:step;content:counter(step,decimal-leading-zero);
  font-family:var(--disp);font-weight:700;color:var(--accent);font-size:1.3rem;display:block;margin-bottom:.5rem}
.step h3{font-size:1.05rem;margin-bottom:.35rem}
.step p{font-size:.93rem}

/* checklists */
ul.checks{list-style:none;display:grid;gap:.55rem;margin-top:.8rem}
ul.checks li{padding-left:1.7rem;position:relative}
ul.checks li::before{content:"✓";position:absolute;left:0;top:0;color:var(--accent-dark);font-weight:800}

/* FAQ */
.faq details{background:#fff;border:1px solid var(--line);border-radius:10px;margin-bottom:.7rem;padding:1rem 1.2rem}
.faq summary{cursor:pointer;font-weight:600;color:var(--ink);list-style:none;display:flex;justify-content:space-between;gap:1rem}
.faq summary::after{content:"+";font-family:var(--disp);color:var(--accent-dark);font-size:1.2rem}
.faq details[open] summary::after{content:"–"}
.faq details p{margin-top:.6rem}

/* CTA band */
.cta-band{border-radius:18px;background:linear-gradient(150deg,var(--ink),#123049);color:#C9DBE7;
  padding:clamp(1.8rem,4vw,3.2rem);display:flex;flex-wrap:wrap;align-items:center;gap:1.4rem;justify-content:space-between}
.cta-band h2{color:#fff;max-width:24ch}
.cta-band p{max-width:48ch;margin-top:.5rem}

/* two-col media rows */
.row{display:grid;grid-template-columns:1fr 1fr;gap:2.6rem;align-items:center}
.row img{border-radius:var(--r);border:1px solid var(--line);width:100%;height:340px;object-fit:cover}

/* tables (sample report) */
.report{width:100%;border-collapse:collapse;background:#fff;border:1px solid var(--line);border-radius:var(--r);overflow:hidden;font-size:.95rem}
.report th,.report td{padding:.7rem 1rem;text-align:left;border-bottom:1px solid var(--line)}
.report th{background:var(--ice);color:var(--ink);font-family:var(--disp);font-size:.9rem}
.report tr:last-child td{border-bottom:none}
.report td b{color:var(--accent-dark)}

/* featured case study */
.feature-case{border-radius:20px;overflow:hidden;background:linear-gradient(150deg,var(--ink),#123049);
  color:#B9CCDC;margin-bottom:3rem;box-shadow:0 30px 60px -35px rgba(11,22,34,.6)}
.feature-case .fc-top{display:grid;grid-template-columns:1fr 1fr;gap:2rem;align-items:center;
  padding:clamp(1.8rem,4vw,3.4rem)}
.feature-case h2{color:#fff;font-size:clamp(1.7rem,3.4vw,2.7rem);margin:.6rem 0 1rem}
.feature-case .fc-chips{display:flex;flex-wrap:wrap;gap:.5rem;margin-bottom:1.2rem}
.feature-case .chip{background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.18);color:#DCEBF4;
  font-size:.78rem;font-weight:600;letter-spacing:.05em;border-radius:99px;padding:.3rem .85rem}
.feature-case .chip-orange{background:var(--beak);border-color:var(--beak);color:#fff}
.feature-case img{width:100%;border-radius:14px;border:1px solid rgba(255,255,255,.14)}
.feature-case .fc-cols{display:grid;grid-template-columns:repeat(3,1fr);gap:1.2rem;
  padding:0 clamp(1.8rem,4vw,3.4rem) clamp(1.8rem,4vw,3rem)}
.feature-case .fc-col{background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);
  border-radius:14px;padding:1.3rem 1.4rem}
.feature-case .fc-col h3{color:var(--beak);font-size:.85rem;letter-spacing:.12em;text-transform:uppercase;margin-bottom:.7rem}
.feature-case .fc-col ul{list-style:none;display:grid;gap:.45rem;font-size:.94rem}
.feature-case .fc-col li{padding-left:1.4rem;position:relative}
.feature-case .fc-col li::before{content:"✓";position:absolute;left:0;color:var(--beak);font-weight:800}
.feature-case .fc-cta{display:flex;flex-wrap:wrap;gap:.9rem;align-items:center}
.feature-case .fc-live{color:#DCEBF4;font-size:.9rem}
.feature-case .fc-live a{color:#fff;font-weight:600}
@media(max-width:860px){.feature-case .fc-top,.feature-case .fc-cols{grid-template-columns:1fr}}

/* ============ animations ============ */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .6s ease,transform .6s cubic-bezier(.2,.7,.3,1)}
.reveal.in{opacity:1;transform:none}
@keyframes rise{from{opacity:0;transform:translateY(26px)}to{opacity:1;transform:none}}
.hero .eyebrow,.hero .vert-badge{animation:rise .55s ease both}
.hero h1{animation:rise .6s .08s ease both}
.hero .lede{animation:rise .6s .16s ease both}
.hero .cta-row{animation:rise .6s .24s ease both}
.door{transition:filter .25s,transform .35s cubic-bezier(.2,.7,.3,1)}
.door:hover{transform:scale(1.015)}
.door .go{display:inline-block;transition:transform .25s}
.door:hover .go{transform:translateX(6px)}
.door-tag{animation:rise .6s .1s ease both}
.door h2{animation:rise .6s .2s ease both}
.brand svg{transition:transform .3s}
.brand:hover svg{transform:rotate(-8deg) translateY(-2px)}
.card,.step{transition:transform .25s,box-shadow .25s,opacity .6s,translate .6s}
.card:hover,.step:hover{transform:translateY(-5px);box-shadow:0 18px 34px -20px rgba(11,22,34,.35)}
.cardlink{transition:letter-spacing .2s}
.card:hover .cardlink{letter-spacing:.03em}
.cta-band{position:relative;overflow:hidden}
.cta-band::after{content:"";position:absolute;top:0;left:-60%;width:40%;height:100%;
  background:linear-gradient(105deg,transparent,rgba(255,255,255,.07),transparent);
  animation:shimmer 4.5s ease-in-out infinite}
@keyframes shimmer{0%,100%{left:-60%}50%{left:110%}}
.btn-primary,.btn-wa{position:relative}
.btn-primary:active,.btn-wa:active{transform:translateY(1px) scale(.99)}
.hero-photo{transition:transform .5s cubic-bezier(.2,.7,.3,1)}
.hero-photo:hover{transform:translateY(-4px)}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none}
  .cta-band::after{display:none}
}

/* trust strip */
.trust{display:flex;flex-wrap:wrap;gap:1rem 2.2rem;align-items:center;font-size:.9rem;color:var(--mute)}
.trust b{color:var(--ink)}

/* footer */
footer{background:var(--ink);color:#8FA6BA;margin-top:4rem;font-size:.93rem}
footer .wrap{padding:3rem 22px 2rem;display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:2rem}
footer h4{color:#fff;font-size:.95rem;margin-bottom:.8rem}
footer a{color:#B9CCDC;text-decoration:none;display:block;padding:.18rem 0}
footer a:hover{color:#fff}
footer .brand{color:#fff;margin-bottom:.8rem}
footer .foot-note{grid-column:1/-1;border-top:1px solid #22384D;padding-top:1.2rem;display:flex;
  flex-wrap:wrap;gap:.8rem;justify-content:space-between}

/* breadcrumb-ish vertical badge */
.vert-badge{display:inline-block;background:var(--teal);color:#fff;font-size:.75rem;font-weight:700;
  letter-spacing:.08em;text-transform:uppercase;border-radius:99px;padding:.25rem .8rem;margin-bottom:1rem}

/* prose (legal) */
.prose{max-width:74ch}
.prose h2{margin:2.2rem 0 .7rem;font-size:1.35rem}
.prose p,.prose li{margin-bottom:.7rem}
.prose ul{margin-left:1.2rem}

/* responsive */
@media(max-width:960px){
  .grid-4,.stats,.steps{grid-template-columns:repeat(2,1fr)}
  .grid-3{grid-template-columns:repeat(2,1fr)}
  footer .wrap{grid-template-columns:1fr 1fr}
}
@media(max-width:720px){
  .hero-split{grid-template-columns:1fr}
  .door{min-height:300px}
  .grid-2,.grid-3,.row,.case{grid-template-columns:1fr}
  .case img{height:220px}
  .menu-toggle{display:block}
  .nav{display:none;position:absolute;top:70px;left:0;right:0;background:var(--snow);
    border-bottom:1px solid var(--line);flex-direction:column;padding:1rem 22px;gap:.4rem;align-items:flex-start}
  .nav.open{display:flex}
}
@media(max-width:520px){
  .grid-4,.stats,.steps,.grid-3{grid-template-columns:1fr}
  footer .wrap{grid-template-columns:1fr}
}