Marketing Penguin
Case studies

Problem → work → result

Selected projects across both sides of the studio. Numbers are real client outcomes; names shared on request.

FEATURED PROJECTB2B SaaSRetail technologyWebsite + lead generation
End-to-end engagement

FTS Solutions Inc. — the complete retail automation platform

FTS Solutions sells retail automation to grocery chains, supermarkets, franchises and convenience stores — a considered, high-ticket B2B purchase. They needed more than a website: they needed a digital presence that could explain a complex platform simply, look credible to enterprise retail buyers, and feed a steady pipeline of demo requests.

We delivered both halves: the entire website, designed and built from scratch, and the lead-generation strategy that turns it into a sales engine.

FTS Solutions website with retail automation dashboard and lead-generation funnel

The website

  • Full design & development, built from a blank page
  • Messaging that makes retail automation instantly clear
  • Segment pages for grocery, franchise & convenience buyers
  • Fast, mobile-first, structured for B2B SEO

The lead engine

  • Complete lead-generation strategy, built by us
  • Demo-request CTAs placed at every decision point
  • Landing pages aligned to outreach campaigns
  • Conversion tracking on every enquiry path

Why it matters

  • Proof we handle complex B2B, not just local business
  • One team: strategy, design, build and demand — no handoffs
  • A public, clickable reference — see it live yourself
  • The same playbook we bring to your business
Healthcare · Local SEO + GBP

Eye clinic, Delhi NCR

Google profile calls up 3× in 4 months

Problem: A well-reviewed clinic invisible on Google Maps — buried below newer competitors for "eye specialist near me".

  • Rebuilt the Google Business Profile: services, photos, weekly posts
  • Systemised review collection after appointments
  • Local landing pages for key treatments

Result: 3× calls, review count up 4×, top-3 map pack for 8 treatment searches.

Google Business Profile monthly report
Healthcare · SEO

Gynaecologist practice

Page-one rankings for 12 local keywords

Problem: New website, zero organic visibility, appointments dependent entirely on referrals.

  • Technical SEO cleanup and treatment-page structure
  • Condition and FAQ content written for patient search intent
  • Local citations and profile optimisation

Result: 12 treatment keywords on page one within 5 months; organic enquiries now a steady weekly channel.

SEO growth report
E-commerce · Web development

Toy store demo build

Full store shipped in 3 weeks

Problem: We wanted a public sample proving we can design and ship e-commerce end to end.

  • Brand, catalogue and product-page design
  • Cart, checkout and payment integration
  • 90+ mobile speed score at launch

Result: A complete working store you can click through — ask for the link on a call.

Toy store demo website
Social media · Content

Clinic reels program

150k+ local reel views in 90 days

Problem: A specialist with deep expertise and no time — an empty Instagram in a city where patients check it first.

  • Monthly shoot day: 8–10 reels filmed in two hours
  • Editing, captions, posting and replies handled end to end

Result: Consistent local reach; the profile now closes patients who found the clinic on Maps.

Doctor reels program with 150k views

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